IMAX and 20th Century Fox announced today that James Cameron’s sci-fi epic Avatar will be re-released in IMAX 3D on August 27, 2010 for a limited two-week engagement. The re-release of Avatar will include eight minutes of additional, never before seen footage, providing moviegoers with the opportunity to see the film again or experience it [...]

Get ready to return to Pandora. James Cameron’s “Avatar” will be returning to movie theaters in August. The re-release will feature eight minutes of never-before-seen footage, exclusively in Digital 3-D and IMAX 3-D. Since the initial release of “Avatar” back in December, the number of Digital 3-D projectors and screens has exploded, and those who missed the film in 3-D during its first round will have a chance to catch it in the format Cameron intended. The top-grossing movie of all time, “Avatar” earned over $2.7 billion in worldwide box office. It is also the best-selling Blu-ray disc of all time. It returns to theaters on Aug. 27.

"Avatar: Special Edition," which includes an additional eight minutes of unseen footage, will be released in U.S. theaters on Aug. 27, marking the big-screen return of the top moneymaker in Hollywood history.

The film will only be screened in Digital 3D or IMAX 3D. Director and writer James Cameron, in a statement, said the expanded-edition revival of the film is a response to fan demand for another big-screen return to the jungle moon of Pandora.

Do you want to see Avatar one more time at the movies? Do you want to see 8 minutes of never before seen footage? Well, then you’re in luck, Avatar is back at the movies August 27.

On August 27, return to Pandora and re-experience James Cameron’s History-Making Epic film, with more than Eight Minutes of Never Before Seen Footage- exclusively in Digital 3D and IMAX® 3D. Since – and largely as of result of – AVATAR’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D, as well as fans that want to return to Pandora again, will now have that opportunity.

New Line has tapped visual effects vet Steven Quale — a longtime associate of James Cameron — as director for “Final Destination 5.” Quale was second unit director and visual effects supervisor on “Avatar” and second unit director on “Titanic.” The 3D project will be produced by Craig Perry through his Practical Pictures shingle and Warren Zide. Eric Heisserer (”A Nightmare on Elm Street”) is penning the script.

http://www.variety.com/article/VR1118020369.html?categoryId=4026&cs=1

Ben Fritz of Company Town reports that James Cameron's blue-faced epic with green themes is now the gold standard of shiny silver discs.

"Avatar" was an unprecedented sales sensation for home-video retailers, as it nearly tripled the existing record for single-day Blu-ray sales set by "The Dark Knight."

Christopher Nolan's "The Dark Knight" sold 600,000 copies on Blu-ray in the United States when it hit stores in December 2008; on Tuesday, "Avatar" racked up about 1.5 million copies sold, according to sources at Fox.

Director James Cameron is about to find out. Fox Home Entertainment, in conjunction with The California Institute of Technology and Home Tree Initiative, will host a special presentation and panel about the science and technology behind cinema’s box office behemoth – Avatar. The discussion will include the film’s important environmental messaging and the Home Tree [...]

The Avatar DVD and Blu-ray is soon here. But Cameron is talking about the Avatar sequel already, and it’s going to take place in the ocean of Pandora.

On Thursday, which is Earth Day, Fox will release "Avatar" on DVD and Blu-ray, but James Cameron says a longer version of the film will be back in theaters in August -- and that the franchise will return with a seagoing sequel. Hero Complex contributor Patrick Kevin Day recently spoke with the filmmaker.

PD: Will we see an "Avatar" theatrical re-release this summer?