At the Adobe MAX 2009 conference in LA, California (Oct 4), Jon Landau, Producer of James Cameron's Titanic and the upcoming stereoscopic 3D film AVATAR, was invited to give an introduction and brief pitch on how Adobe products were used to realize the world of Pandora, for AVATAR. Here Jon spends about 5-6 minutes explaining how Adobe products helped his team fulfill them. This came before a short demo screening of the film where audiences wore Real-D stereoscopic 3D glasses.