Twentieth Century Fox Home Entertainment is partnering with the Earth Day Network to put an environmental spin on the launch of the Avatar DVD and Blu-ray, beginning April 22 in the U.S. – the 40th anniversary of Earth Day – followed by the release of additional bonus materials in Nov. and a 3D version next year. Earth Day Network will plant 1 million trees in 15 countries with the studio’s support. And much of the extra material being produced around the release will help educate viewers about environmental issues. The interactive “Avatar Program,” accessible using a code found inside the DVD, will serve as an online hub for exclusive content and special offers. In the meantime, fans can scratch their itch using their webcam to enter a Pandora-themed virtual world. The online Pandorapedia will help define all the creatures that they come across. Of course, Avatar is expected to propel the sale of Blu-ray players and 3D Television sets like no other movie yet released. The launch, announced in a news conference on Tuesday, also made headlines when director James Cameron openly attacked Fox News personality Glenn Beck, resorting to expletives and challenging Beck out to public debate. He may have something there. How about a pay per view event with all the proceeds going to the World Wildlife Foundation?

http://www.avatarmovie.com/